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CORE VALUES
ABOUT FIRST ATHLEISURE
FIRST was founded in 2024, in the heart of San Diego, CA by two Latina cousins who share a deep love for fitness, fashion, and weight lifting. Realizing the lack of uniqueness and style in fitness wear/athleisure, they set out to create a brand that blends comfort, functionality, and style. First believes that transitioning from the gym to post workout should be seamless and hassle free. Each piece is meticulously designed to empower women to look good and feel good during their workouts. Whether you're hitting the gym, practicing yoga, grabbing a coffee with friend after your workout, or stepping out to run your errands, FIRST supports your active lifestyle without compromising your style.
FIRST is more than just a brand, its a lifestyle
Staying active and looking good doing it
Community
At FIRST, we're more than just fitness and fashion—we're a community. We believe in fostering connections and inspiring each other to reach our goals. Whether you're a seasoned athlete or just starting your fitness journey, you're part of the FIRST family. Join us in celebrating victories, sharing tips, and supporting each other every step of the way. Together, we're stronger, healthier, and happier. Welcome to the FIRST community—where we sweat, laugh, and grow together.
FIRST—where fitness meets fashion meets functionality. We're all about creating activewear that not only performs flawlessly but also looks incredible. Whether you're hitting the gym hard, mastering your yoga poses, or simply embracing an active lifestyle, FIRST is designed to keep up with you. It's about blending the best of both worlds: stylish designs that enhance your workout and elevate your everyday look. Get ready to sweat in style and feel amazing with FIRST—because fitness should always be fashionable and functional!
3 - F's
Fitness, Fashion, Functionality
At FIRST, we inspire women to stay true to themselves. We strive to provide high-quality athleisure apparel that not only enhances performance but also encourages self-confidence and self-expression in every aspect of life.